From the Better Business Bureau of Central East Texas:
To find that “perfect gift” for the holidays, sometimes it is easier to give a gift card to allow friends and family to choose . According to the National Retail Federation (NRF), 8 in 10 shoppers will be looking to include these as their holiday gifts. With consumers spending an average of $160 on gift cards, BBB cautions consumers to be careful where they get gift cards and what information they provide to receive them.
“Buying a gift card is simple and convenient - recipients can buy what they want or what they need - yet some drawbacks remain”, said Mechele Agbayani Mills, President and CEO of BBB Serving Central East Texas. “As when making any purchase, awareness and caution when buying gift cards will go a long way towards preventing problems.”